Media Training

Media Training Overview

In today’s digital world, what you say in front of a camera or microphone, whether live or online, is more important than ever before. The world could be listening! Vocal Power will give you the tools and ability to ensure that you are in control of the message, and deliver it right the first time!

Company spokespersons need to know WHAT to say, WHEN to say it and most importantly, HOW to say it. Clearly, concisely, effectively. During press conferences or one-on-one interviews with media outlets, you must learn to communicate so the media understands your key messages to ensure they disseminate that information to the public correctly, whether for the introduction of a new product line, expert opinion, or crisis management.

At our media training courses, you will learn how to develop those key messages to ensure YOU are consistently in control. Our goal is to help avoid aggravated situations that require damage control.

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Available Courses

Media Training Course

This program can be taught in a one-day or two-day format. It is offered at our downtown Toronto location or can be scheduled at your office. This program will be created as a public workshop in the future.

NOTE: The agenda is essentially the same for the one and two-day classes. In the two-day course, the content covered is more in-depth and there is more time for people to practice the techniques.

Media Training Program Agenda

The objective of the program is to help you be more strategic, in a disciplined way, to improve your media coverage and ability to respond to inquiries. You will learn how to:

• Handle media inquiries from all sources, including telephone interviews

• Establish ground rules

• Break the ice with the media

• Craft your media message and bridge message points that apply to positive or negative situations

• Develop media-talking notes – your script

• Develop your vocal personality

• Establish effective listening habits

• Deliver a 15-second sound bite for TV and radio

• Handle the media huddle after/before an event

• Assume control in crisis communications

• Use the art of repetition

• Convey the correct body language

• Sit down for a TV interview and be aware of the camera (it sees everything!)

• Handle questions and in particular, learn how to identify a loaded question before you answer it

• Deal with hostile interviewers

• Reduce nervousness and increase self-confidence

• Look great on TV (appropriate wardrobe, make-up, nails, and hair – for both men and women!)

There will be live practice interviews on camera and critiques for each participant.

Media Training Enquiry - Free Consultation!

Contact Us

Telephone: 416-505-0904
Email: earlsky@vocalpower.ca

“OutStanding”

Earl Sky and Vocal Power did an outstanding job of preparing our Board Chair and Vice-chair for interviews with the media and advising them on how best to do a presentation and speak publicly (also very helpful for virtual meetings!).

I would highly recommend Earl’s media training workshop to anyone looking to develop their media relations and presentation skills.

Tariq Asimi, CEO at The Four Villages Villages Community Health Centre

“Greatly Improved”

Earl’s style and approach to coaching helped me in concrete ways to get through my presentations at work. I have received positive feedback from my audience, one of the evaluations said that I was “polished and articulate.” Public speaking has been my personal and professional journey which has greatly improved with the help of Vocal Power.

E. Gordon, CIBC

“Significant Progress”

As a management consultant and professional speaker, I hired Earl to help improve my ‘vocal power’ through several months of coaching. I found his years of experience, insightful critique and deep knowledge of the broadcast world invaluable. As a result of my time with him, I have made significant progress.

Randal Craig, Pine Tree Advisors

Our Training Programs

CORPORATE
TRAINING

PUBLIC
SPEAKING

PERSONAL
COACHING

PRESENTATION
SKILLS

MEDIA
TRAINING

TEEN
PROGRAM

CORPORATE TRAINING

The way you speak to clients, stakeholders and employees is critical in the business world. Take your skills to the next level and get the confidence you need to speak to any audience. Our public speaking training will teach you the techniques you’ll need to be effective and motivational.

PUBLIC SPEAKING & PRESENTATION SKILLS

Did you know that public speaking anxiety affects 74% of people in business who are required to do presentations? Would you like to take your public speaking and presentation skills to a whole new level? We can teach you how! In our hands-on seminars, designed to help you be more effectively heard and understood, you will prepare a short presentation that will be videotaped for critiquing purposes. Watching yourself speak is the best way to understand what changes you need to make in order to exude confidence!

PERSONAL COACHING

Seminars aren’t for everyone. We get it. You may feel more relaxed in a private setting, and that’s why we offer one-on-one public speaking coaching. Book as many one-hour sessions as you wish, until you feel confident with your skills.

MEDIA TRAINING

In today’s digital world, what you say in front of a camera or microphone, whether live or online, is more important than ever before. The world could be listening! Vocal Power will give you the tools and ability to ensure that you are in control of the message, and deliver it right the first time!

TEEN PROGRAM

We teach our children that to be successful, communication skills and confidence are key. Whether it’s in the classroom, in peer groups, at home, on the field or preparing for a possibly life-changing interview, Vocal Power can help YOUR children develop confidence, authority and a passionate voice no matter the situation. Through confident speaking and presentation skills, your child will develop leadership skills that will last a lifetime.

Our Training Programs

CORPORATE
TRAINING

PUBLIC SPEAKING & PRESENTATION SKILLS

PERSONAL
COACHING

MEDIA
TRAINING

TEENAGE
SPEAKING

Join Hundreds of Clients Who Have Found Their Voice

Giving You The Voice To Succeed!