Media Training

Media Training Overview

In today’s digital world, what you say in front of a camera or microphone, in print or online it is more important than ever before to ensure that you are in control of the message. Remember whatever you say could end up anywhere. We give you the tools to say it right the first time! Company spokespeople need to know what to say, when to say it and how to say it. Whether it is crisis management or a press conference announcing a new product line, you must learn to communicate effectively in an organized, factual, and effective manner.

At our media training courses, you will learn how to develop your key messages to ensure you are consistently in control. Our goal is to help avoid aggravated situations where you require damage control.

Available Courses

Media Training Course

This program can be taught in a one-day or two-day format. It is offered at our downtown Toronto location or can be scheduled at your office. This program will be created as a public workshop in the future.

NOTE: The agenda is essentially the same for the one and two-day media training classes. In the two-day media training course, the content covered is more in-depth and there is more time for people to practice the techniques.


Media Training Program Agenda

The objective of the program is to help you be more strategic, in a disciplined way to improve your media coverage and respond to inquiries. You will learn how to:

  • Handle media inquiries from all sources – radio, TV, print, and over the telephone.
  • Establish ground rules
  • Break the ice with the media
  • Craft your media message and bridging message points that apply to positive or negative situations.
  • Develop media talking notes – your script
  • Develop your vocal personality
  • Be an effective listening habits
  • Deliver a 15-second sound bite for TV and Radio
  • Handle the media huddle  after  or before an event
  • Assume control in crisis communications
  • Use the art of repetition
  • Convey the correct body language
  • Sit down for a TV interview and be aware of the camera (as it sees everything!)
  • Handle questions and in particular, learn how to identify a loaded question before you answer it.
  • Deal with hostile interviewers
  • Reduce nervousness and increase your self-confidence
  • Look great on TV (appropriate wardrobe, make-up, nails, and hair – for both men and women!)

There will be practice (notice the verb – meaning ‘action’) interviews on camera and critiques for each participant.

Media Training Enquiry - Free Consultation!

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Contact Us

Telephone: 416-505-0904
Email: [email protected]

“OutStanding”

Earl Sky and Vocal Power did an outstanding job of preparing our Board Chair and Vice-chair for interviews with the media and advising them on how best to do a presentation and speak publicly (also very helpful for virtual meetings!).

I would highly recommend Earl’s media training workshop to anyone looking to develop their media relations and presentation skills.

Tariq Asimi, CEO at The Four Villages Villages Community Health Centre

“Greatly Improved”

Earl’s style and approach to coaching helped me in concrete ways to get through my presentations at work. I have received positive feedback from my audience, one of the evaluations said that I was “polished and articulate.” Public speaking has been my personal and professional journey which has greatly improved with the help of Vocal Power.

E. Gordon, CIBC

“Significant Progress”

As a management consultant and professional speaker, I hired Earl to help improve my ‘vocal power’ through several months of coaching. I found his years of experience, insightful critique and deep knowledge of the broadcast world invaluable. As a result of my time with him, I have made significant progress.

Randal Craig, Pine Tree Advisors

Our Training Programs

CORPORATE
TRAINING

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PUBLIC
SPEAKING

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PERSONAL
COACHING

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PRESENTATION
SKILLS

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MEDIA
TRAINING

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TEEN
PROGRAM

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CORPORATE TRAINING

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PUBLIC SPEAKING

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PERSONAL COACHING

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PRESENTATION SKILLS

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MEDIA TRAINING

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TEEN PROGRAM

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Our Training Programs

CORPORATE
TRAINING

LEARN MORE

PUBLIC
SPEAKING

LEARN MORE

PERSONAL
COACHING

LEARN MORE

PRESENTATION
SKILLS

LEARN MORE

MEDIA
TRAINING

LEARN MORE

TEENAGE
SPEAKING

LEARN MORE

Join Hundreds of Students Who Have Found Their Voice

Giving You The Voice To Succeed!

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